EXPLORING ONLINE EDUCATION OPPORTUNITIES IN EGYPT
Research Questions
What kind of online course modules should be offered
Which consumer segment should be addressed?
What should the product/service aspects look like?
How to position the online offerings in the market?
Research Objectives
Monitor trends in audience social media conversations and reactions about online learning experience.
Track audience awareness of online education services
Identify areas of online offerings and online educational services.
Prioritize areas of online offerings and online educational services.
Measure perceptions about online educational services.
Measure the demographic breakdown of people interested in online educational services.
Measure the physiographic breakdown of people interested in online educational services.
Identify the factors that trigger the purchase of the online educational services.