RESEARCH PROJECT BACKGROUND
The rational behind this market research study, is to be able to have an evidence-based viral content and media material that can help circulate high-value and engaging content to the local media and press in Egypt around there client Brand and range of products.
The big picture behind this tactic is very simple and straight to the point: “promotion”, doing that by driving more media attention to its female grooming products in focus, expectantly translating this into category leadership in the local market. Client also needed to be up to date on the latest key trends, developments, and business opportunities for its at-home skin care devices in local market division. Also Identifying opportunities that may be fitting for the client marketing, PR and communication efforts.
RESEARCH OBJECTIVES
To determine the positioning of epilation as the preferred hair removal method for women of all ages
To highlight the main concerns of women when discussing hair removal methods
To understand the current ‘prompts’ of women when choosing a hair removal method
To Amplify the disadvantages of other hair removal methods, and the reasons behind them
To Assess the habits and trends of women when removing hair